It is generally accepted that we are failing to convince many of the value of vaccination and part of it is our tendency to talk to ourselves and then insult those who are not convinced. Angelina Chapin echoes my thoughts about our presentation.
Angelina Chapin writes “Many Canadians fist-pumped when they heard CBC host Anna Maria Tremonti eviscerate an anti-vaxxer on Monday’s The Current,” and further says “In the race to form an opinion, feelings always beat logic.”
The vast majority of people we need to convince are simply parents who need reassurance from other parents that they are doing the right thing. Which is why the case of Tara Hills is a perfect example of how we should do our vaccination campaigns. Our publicity shouldn’t be using just dry facts in our attempts to convince people to vaccinate but to use mothers such as Tara Hills in our material.