A colleague tweeted this poster, and I’m having a difficult time interpreting its message;
According to Wikipedia,
“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
So what’s the message?
The poster was produced by the College of Humanities, University of Utah and is featured on its home page. Does this influence how we read the message?
What message do we derive from seeing scientist who is, stereotypically, clothed in a white coat, running away from the Tyrannosaurus Rex?
I bet my friend Larry Moran will have something to say about this poster.