Super Bowl, God and Advertising

by | January 31, 2014

The NFL Super Bowl XLVIII  takes place on February 2, 2014.  The game itself, between the Seattle Seahawks and the Denver Broncos, is one of a trinity of preoccupations for North American viewers.

Jerry Coyne tells readers “Half of American fans think God (or demons) affect the outcome of sports“:

One of the perpetual ways to make fun of religion, at least in America, is to note that many Americans think that God takes an interest in sports. Athletes like Tim Tebow give thanks to God for their achievements and their teams’ victories, and Americans regularly pray for the success of their teams. (I doubt that this happens much in Europe, but I’m sure it’s common in South America!).

Companies and organizations take advantage of a captive audience to get their message to consumers.  In this CTV News Video, Seneca College‘s Creative Advertising Prof./Program Co-ordinator Anthony Kalamut discusses the Superbowl XLVIII ads on CTV.

Calgarians, travelling along Edmonton Trail NE, shopping for their Super Bowl parties will see CFI Calgary‘s “Praying won’t help” billboard.


American Atheists “Take [a] Playful Jab at Prayer in Super Bowl Billboard“:

football-800On Sunday, February 2, there will be something for everyone!

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